About the brand
The trend brand HUF was founded in 2002 by professional skateboarder Keith Hufnagel in San Francisco. Hufnagel grew up in an environment in New York that frowned upon skateboarding and simply didn't accept it. To pursue his passion, he moved to the open-minded San Francisco and opened his first shop. Since then, the HUF skate shop has been an integral part of the skater scene and acts as a kind of link that brings people with the same passion together. The cap designs are based on classic American craftsmanship with a lot of attention to detail. Inspired by individuality, HUF presents itself as an innovative skater brand for everyone looking for that certain something. HUF's motto is to take your own future into your own hands and thus create the world according to your own vision.
HUF – Made by Skateboarders, for Skateboarders
Hufnagel's first love was and is skateboarding. Made by skaters for skaters, HUF represents not only a refined and forward-thinking skateboard brand with casual caps, but also every individual who isn't just satisfied with the status quo. Although a lot has changed about the brand over the years, Hufnagel still holds onto the same core beliefs that have driven him from day one. For him, skateboarding is more than just a hobby. Rather, it's a kind of 'way of life' - a skateboarding lifestyle. A lifestyle that holds together countercultures of artists, musicians, photographers, and creative like-minded people. Free from social structures and every individual's background, skateboarding exposes everyone to a world without prejudice. Driven by these ideals of self-expression and freedom, Hufnagel tries to express these standards again and again through his collections.
The skateboard brand with its diverse HUF caps stands for the casual lifestyle of the skater community like no other label. However, HUF doesn't just represent skaters, but unites free spirits of all kinds.
Team Handsome – Our Models
Whether it's a 5 Panel Cap, 6 Panel Cap, Trucker Cap or even a classic Baseball Cap – HUF offers diverse models in various colors, shapes, and patterns, so there's something for everyone. HUF caps are mostly made of a cotton material or a cotton blend and are therefore breathable and can also be worn perfectly for sports. With a curved peak, the Triangle Strapback Cap for example, protects you excellently from the sun. Thanks to practical metal buckles, the caps are mostly adjustable at the open back and offer an optimal fit and the associated wearing comfort in no time.
If you're out and about in your free time in a relaxed and casual way, you can perfectly choose one of the eye-catching models with a floral pattern or a cool all-over print. For work or for more elegant occasions, the casual caps in navy, black, white or grey are ideal. With a HUF cap as an accessory on top, your outfit is perfect!
