47 Brand – a special family history

Italian immigrant brothers Henry and Arthur D’Angelo spoke little English at first, but they shared a passion for sports. That’s why they founded 'Twins Enterprises' in 1947, selling various fan merchandise outside Fenway Park in Boston. They invested hard work and a lot of heart and soul, managing to grow their street stall into a globally recognized and popular sport and lifestyle brand out of it.

To honor their long history and the sometimes difficult journey, they changed the name to '47 Brand' in 2010, after their founding year. The fact that the company is now run by the second generation shows that they have always stayed true to their family roots.

47 Brand – A symbol of American culture

Hardly any other brand radiates more American lifestyle than 47 Brand. As an official license partner for all teams in the American pro leagues NHL, NBA, MLB and NFL, 47 Brand has become an essential part of sports. The label also outfits more than 600 American colleges, making it a constant presence on campus. If you want to wear your favorite team or a college logo on your head, you simply can't ignore 47 Brand. Whether it's a cool cap or trendy beanies - 47 Brand is always in on the action.

Beanies from 47 Brand

The design of 47 Brand beanies is rather simple and unobtrusive. Plain or subtly heathered, they look casual on any head. The wide cuff gives them a robust look and ensures your head and ears are protected from cold and wind on frosty days. While the front is usually adorned with a team or college logo, there's a small sewn-on brand label on the side. The chunky knit makes these beanies the perfect winter beanies. Of course, they can also be worn on mild autumn or spring days.

47 Brand Caps – Tradition meets fashion

It's undeniable that 47 Brand’s roots lie in sports and fan merchandise. You can see the sporty look and American spirit at first glance. The plain baseball caps are adorned with famous sports team or college logos and feature subtle brand embroidery on the side of the crown.

47 Brand specializes in Snapback Caps and Strapback Caps. Both have the advantage that their size can be individually adjusted to fit your head perfectly. The Snapback Cap features a snapback closure on the back, allowing for step-by-step adjustment. The Strapback Cap, on the other hand, can be infinitely adjusted using a small buckle.

In addition to these two closure types, 47 Brand also offers basecaps with a hook-and-loop closure. This also allows for a custom fit and guarantees high wearing comfort.

Become a part of American culture now and order your new 47 Brand headwear online at CapUniverse today!